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| Create something that previously wasn't there: the daily mission of Rancilio and Egro LAB |
Rancilio and Egro, two brands, two tecnological Laboratories of Research and Innovation...how does it feel Rancilio Group?
As the leader of the Research and Development Departments I can affirm that today we are convinced that the opportunity of the synergy of the two firms - Rancilio and Egro - is the key element that will permit us to compete at a world level; as protagonists in the market of the professional coffee machines. The union of the two brands has very powerful added value deriving from the joining of professionalism, know-how and excellences present in the two companies. This is particularly elevated in the research and development department. In fact the presence, for Rancilio Group in the Swiss industrial district constitutes the opportunity to gain access to technologies, competence and professionalism not to be found elsewhere; with notable prospects in terms of the quality of the solutions implemented in all our products also in the traditional range. I wish to underline that this opportunity is unique in our market; none of our competitors have the possibility to put together qualities recognized in the entire world like the Swiss competence in the development of superautomatic products and the Italian capacity to design traditional machines.
Concretely in the development of a product where can we find a design as a result of this synergy?
A good example of this added value is the iSteam steam wand on the Egro ONE: receiving two international patents, the iSteam was originally developed for the Rancilio traditional machines but has been adapted to add value to the Egro product line. Be aware that Rancilio and Egro, together, have more than 45 active international patents and this means that our products incorporate EXCLUSIVE functions that our competitors cannot have. All this translates into an advantage for all our clients.
Where and in which ambits of research and development can we say that the words and the strategies have become something tangible and concrete?
The investments that have involved the introduction of designing instruments in the avant-garde that today, for example, consent the Swiss designers to collaborate with the Italian colleagues for the development of the products, simulating in virtual 3D environments all the components of our products. Beyond it has designed a new technological pole of research and innovation, Egro LAB, on the model that already exists, Rancilio LAB, totally equipped with the instruments adapted for the measurement and verification of all the important parameters of our equipment and the functionality and reliability of whatever product. The laboratory is a key element for the activity of the development of the product, because only there the engineers can see live the solutions that they develop and they can account for the true performance of all the equipment.
What are the investments in Rancilio group in the resources of the team of work in Egro LAB?
As you can easily imagine the investments made and those foreseen do not regard only the structure, the building and work instrumentation but also the asset in absolute most strategic for the function of research and development: the human resources, that is the designers and the technicians who constitute the work team. We have a team of experienced professionals, equipped with heterogeneous competences and we are able to generate more than 30,000 hours of designing each year. And they are hours of high quality, in that in the mind of these professional men there is a very important strategic ingredient: the passion for the design of the coffee machines and the pride to belong to a great industrial group like Rancilio Group. This is the real added value that we always look for in our collaborators.
And tomorrow?what will be the fruit of the synergy between Rancilio LAB and Egro LAB? Our project is ambitious, demanding and the road to pave is always long but this does not frighten us: every time that we confront the development of a new product we have in front of us a challenge and the task to create something that did not exist before. We are well trained to construct new situations and this project has all the elements to succeed: a strategy shared with clear objectives, adequate resources, and an important industrial group which supports the project. |
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